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Research papers

Developing a global pricing strategy

In 1986 a new Company appeared on the World Stage, United Distillers, the spirits Company of Guinness PLC. The company was formed as a result of the highly publicised takeover of the Distillers Company Limited by Guinness and was primarily a...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Authors: Clive Sims, Adam Phillips, Trevor Richards
June 15, 1991
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Citation

Sims, Phillips and Richards (1991a, June 15). Developing a global pricing strategy. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/developing-a-global-pricing-strategy